Industry:

Electrical Products - Domestic

Challenge:

How to motivate jaded high profile customer group to attend new product introduction at regional trade show.

Opportunity:

New product line held substantial cost savings benefits once installed in client facilities. Attract new contacts at trade show floor as well as solidify existing customer contacts. Six-figure sales contracts.

Action:

Designed and launched dimensional pre-show mailer.

Incorporated industry lingo of "Test Drive" and car theme targeting predominately male audience.

Themed tradeshow booth and onsite hospitality suite.

Secured high end concept automobile for use at tradeshow booth.

Designed contest with active redemption at booth site for eligibility.

Results:

Fifty percent response rate to dimensional promotional piece.

Largest (contacts and leads) response in client history in attending show.

Promotional piece is still evident at client locations years after program completion.